Post by hasina789956 on Oct 29, 2024 10:29:49 GMT
A landing page is a website page that will allow you to convert your visitors into prospects, by prompting a specific action (such as downloading a white paper, making an appointment or requesting a quote). It is one of the key pieces of your inbound marketing strategy . It is therefore essential that it is attractive, intuitive and that it converts in a few seconds. Landing page and inbound marketing Remember, to start your lead generation strategy , you must first define your persona . The goal is to perfectly know the target you are addressing. A vital piece of information to assimilate is the problem of your persona in relation to your offer . Then, the 4 steps of the Inbound Marketing methodology follow , explained below in images: attract convert conclude enchant png The first step is to attract interested Internet users to your website / blog by: to relevant content that addresses your prospects’ challenges, an optimized website, a natural referencing strategy (being well positioned on Google in relation to strategic keywords), to your social networks, to (non-commercial) advertising .
Once you have successfully attracted the Internet user to your site, you are almost at the ultimate goal: converting this stranger into a qualified contact. A landing page designed to take action It is important that your landing page is seen and understood directly. The goal is to make your persona want to take action. Keep in mind that it must be optimal and meet a unique bulk email campaigns and specific goal ! You must therefore encourage conversion to the offer that you are promoting. To achieve this, here are some reflexes to adopt in order to make your landing page attractive and intuitive: Set a catchy title . Make a summary of the offer you are putting forward , for example (a guide, an online conference, an event, a demo or better a request for an appointment...). Highlight the content with a striking/eye-catching visual , for example if it is a white paper, add the book as a thumbnail or even a job offer, a photo of your team. Set up a form to convert. The essential Call to Action (or CTA) , match well with your objective with a clear message and design. Tips: If you are highlighting a service, you can rely on proof such as a customer testimonial or a video.
Because a visual example is needed, here is one of our landing pages, download one of our customer case studies: HubSpot & PandaDoc integration and lead acquisition strategy . landing-page-example As you can see, this explains in a few words why the case study answers the persona's problem and what benefits he will get from it. On the right side is the form to fill out (some fields are mandatory) to benefit from the offer. Once the user has validated the form, he will be able to benefit from the case study and he will be identified as a contact. He can be automatically assigned to a salesperson for support and be integrated directly into your CRM . You can then apply lead nurturing methods (feeding and nourishing the relationship with the prospect) to transform prospects into customers. Landing Pages: Don’t Neglect SEO Think SEO, optimize your landing page so that it is well referenced on search engines . It is an effective way to target new keywords in order to bring qualified traffic to your inbound marketing strategy and therefore your lead attraction strategy.
Once you have successfully attracted the Internet user to your site, you are almost at the ultimate goal: converting this stranger into a qualified contact. A landing page designed to take action It is important that your landing page is seen and understood directly. The goal is to make your persona want to take action. Keep in mind that it must be optimal and meet a unique bulk email campaigns and specific goal ! You must therefore encourage conversion to the offer that you are promoting. To achieve this, here are some reflexes to adopt in order to make your landing page attractive and intuitive: Set a catchy title . Make a summary of the offer you are putting forward , for example (a guide, an online conference, an event, a demo or better a request for an appointment...). Highlight the content with a striking/eye-catching visual , for example if it is a white paper, add the book as a thumbnail or even a job offer, a photo of your team. Set up a form to convert. The essential Call to Action (or CTA) , match well with your objective with a clear message and design. Tips: If you are highlighting a service, you can rely on proof such as a customer testimonial or a video.
Because a visual example is needed, here is one of our landing pages, download one of our customer case studies: HubSpot & PandaDoc integration and lead acquisition strategy . landing-page-example As you can see, this explains in a few words why the case study answers the persona's problem and what benefits he will get from it. On the right side is the form to fill out (some fields are mandatory) to benefit from the offer. Once the user has validated the form, he will be able to benefit from the case study and he will be identified as a contact. He can be automatically assigned to a salesperson for support and be integrated directly into your CRM . You can then apply lead nurturing methods (feeding and nourishing the relationship with the prospect) to transform prospects into customers. Landing Pages: Don’t Neglect SEO Think SEO, optimize your landing page so that it is well referenced on search engines . It is an effective way to target new keywords in order to bring qualified traffic to your inbound marketing strategy and therefore your lead attraction strategy.